Search Engine Optimization is the process to make a website be more visible in search engines like Google, Yahoo, Bing, Yandex and Baidu. Those search engines do all try to deliver the best results for the users searches. Because search engines mostly are not human created, there need to be algorithms to take are of [...]
Because search engines could not rely on meta keywords Google came up – there algorithm was built on recommendations. A link from one website to another was considered a recommendation from one webmaster to the linked website. If a website gets a lot of links (recommendations) it must be good. If a website with a [...]
PR only does not tell the searh engine what this website or each individual page is about – there need to be keyword based points settled into ranking algorithm. Keyword Density The count of a single word within a page can tell us how important this single word is for getting the point of the [...]
No keyword density (that means there are no interesting ords that are being searched for on Google on this website … you can rarely find such sites as banner-farms) A lot of words with no expression (they do text quality analysis … you an even sort your web results by text quality in English) No [...]
What does search quality team want webmasters to do for good rankings? Google wants to show the websites the users are most satisfied with. So actually what we need to do, to show Google that our website is of high quality and worth to be ranked good is to satisfy the users best as possible: [...]
So if we want to enhance the speed natural links are built to our website we need to emulate this whole process: Build an outstanding website Provide all this good stuff, information, tools, games and service people would talk about Then find people who might want to talk about it – and ask them to [...]
我们推荐阅读的美国SEO博客 These SEO blogs from the USA we recommend you to read frequently. They give you advanced information on Search Engine Optimization how it works for Google (Yahoo and Bing): 我们推荐你经常去阅读这些来自美国的SEO博客。这些博客会给你提供最新的关于搜索引擎优化的信息-搜索引擎优化在谷歌（雅虎和必应）是怎样运行的。 SEOmoz Blog SEOmoz User Generated Blog SEO by the Sea Search Engine Roundtable Search Engine Journal SEO.com SEO Book Blogs about Online Marketing in [...]
There are thousands of different language websites out there providing a free opportunity to drop a link or two for free. We already learned that backlinks are important for ranking – so should we visit these websites and just drop links? Well, let’s analyze link building process on free submit websites a little bit: On [...]
Web Directories: post the Name (and function) of the website like “CheapHardware.com Computer Hardware” post a description, that can not be promotional – like: “More than 5000 different kinds of hardware for IBM- and Apple PCs at the worlds best at our online store with real shop in Beijing.” post the URL of the frontpage [...]
We already learned, that for get good rankings we need to include our keywords into our text content. We need to get links that contain the keyword in their anchor texts. So it would probably a good idea to build a lot of links with your keyword in anchor text in order to get ranked [...]
Really a great music video and fantastic text produced by my old SEO company in Germany: This is on Youtube … I’ll include a Chinese video version soon … Here the Google penalty song text for singing alogn: Yesterday – my Top rankings simply went away This Google penalty is here to stay Oh I [...]
Keyword research is the most important and most underestimated topic in online marketing. Some people think ybout keyword research as just writing down all keywords related to your niche … but is that really helpful? What do you do with all these keywords? What are they good for? Well, first of all we need to [...]
As you have learned there are different kinds of intentions search queries are used for by search engine users. But there are different contextual types of keywords as well. Think about them as a webmaster who is planning his website – what does he want to write about, what does he want to inform his [...]
Ever thought about doing a keyword research for a complete new product? But what keywords do you use for adwords and SEO? People don’t know about this cool device – so they would not search for it! Or let’s make it easy – HTC just invented a gaming pad, that will replace Gameboy-like devices in [...]
We have talked about what kind of link building is considered spammy and might not get the impact on search engine rankings as you probably wish it had when investing so much time and work. And we have talked about how to still get those “free” links the not that spammy way (if you have [...]
搜索引擎优化是一种提高网站在搜索引擎上曝光度的过程：比如谷歌，雅虎，必应，Yandex以及百度这些搜索引擎。
因为搜索引擎不能再依靠关键词标识，所以谷歌想出了新的办法—那就是建立在网站推荐上的计算方式。 一个网站链接到另一个网站被认为是一个站长对另一个网站的推荐。
谷歌的Page Rank 并没有告诉搜索引擎每个网站或每个页面是关于什么的。因此在排名公式中会有基于关键词的分数。 关键词密度，
没有关键词密度 文字很多，却没表达任何意思（他们会进行文本质量分析…甚至在搜索结束页面会根据你英文的文本质量进行排序及分类。） 没有其他网站的链接（也叫反向链接）
搜索引擎团队对高排名网站的站长有什么样的期望呢？ 谷歌希望展示给搜索者的是让他们最满意的网站。所以实际上我们需要做的，需要展示给谷歌的就是我们网站的高质量，我们能尽可能的满足搜索者,我们值得让谷歌给出高排名:
如果想在建造网站过程中加速自然链接建设，那么我们就需要模仿这整个流程：
在网上，成千上万的网站都能给你提供一个可以自由且免费留下一些链接的机会。 我们已经学过并了解到了反向链接对排名的重要性，那么我们是否应该去访问这些网站并且留下一些链接呢？
分类信息网站： 公布网站的名称（以及功能）比如“CheapHardware.com 电脑硬件” 公布一个非促销性质的描述–例如: “在我们的网店和北京的实体店里，有超过5000种，世界上最好的IBM和苹果个人电脑的硬件.” 公布网站的主页（不会公布更深入的链接），例如: http://www.cheaphardware.com/ 分类信息网站本就不是旨在提供市场营销性质的信息—它是纯粹的关于网站功能的介绍网站。 例如: Dmoz.org; Hotfrog.com; exactseek.com
我们之前已经了解到：为了得到高的排名，就需要在我们的文章内容中加入关键词。在链接中，我们也需要那些包含着关键词的锚文本。 那么,为了获取高排名而大量建立那些锚文本中带关键词的链接是个好办法—对吗？答案是否定的。
这个视频确实很精彩,歌词也作得特别棒.它是由我的上一家公司所 创作的。 这个视频是发布在Youtube网站上的,我很快会添加中文的视频版本.
在网络营销的领域中，关键词的调查可谓是最重要却最被低估的 研究课题。有些人认为关键词的调查就是写下所有涉及利基的关键 词，但是，这样做真是可行和有助于你的吗？你准备拿这所有的关 键词怎么做？它们又各有什么样的用途?
你可曾有为一个全新的产品做关键词调查的想法吗？ 但是你在Adwords上和SEO上选用的关键词是什么？人们不会知 道你那么酷的创意—因此他们不会去搜索你创作的关键词。
我们之前谈过什么样的链接会被认为是垃圾链接，以及这些垃圾 链接对搜索引擎排名一无是处。你们可能对它抱有幻想，因为你们 为此投入了大量的时间和工作。我们之前还谈过怎么获得非垃圾链 接的“自由”链接的方法。（但是如果你看得仔细点，你会发现那还 是一种垃圾推广的方式。因为你仅仅是登录和为获取链接而发帖。
我们已经了解到了：搜索引擎使用者因为搜索查询的意图不同而 分为不同类别的使用者。 在不同版面和内容中的关键词也分为不同的类别。 想象一个正在筹划自己网站的的站长—他们想写些什么，他想对 读者告知些什么？